Is your website design professional?

Isaac Chu

Thu 26 Oct 2006

Isaac Chu

In business world, you need a professional image, a professional sales team. Similarily, as one of your company member, is company website performs in professional fashion? Company website is your online sales team, do you know how professional it is?

#1 You have a beautiful website background?

In personal website, we can always find some beautiful background image or eye-catching background color. In some company websites, they also use some company photo, factory photo or product photo as the website background. Actually, it is not the right way to do. The right way is "Make it simple".

You will never find a background image in Yahoo, Google. People visit your website is looking for information not the beautiful background. Moreover, the background image have disadvantages: loading time will be longer and distract the visitor attention. Think again what information the background image can bring to your customer? If no, take it off.

#2 Full of image

Dont make your webpage in full of image. Use image only if image can present more clear than text. For example, you can use image to present the order process. Size of those images should be small enough, you can take a look on the article about "Image Optimization".

Remember, company website is not a comic.

#3 Page Frame

Many websites use frame to make the navigation easier. However, more and more website designers dont use frame in the design. It is because frame will distort the whole design and also make the visitor confused and difficult to find the information. Also, using CSS or Javascript can provides similar effect but can keep the design consistency.

#4 Visitor Counter

Put a visitor counter on the web site. This can let visitor know how many people visit the website before, get their attention and build up their confidence. This look true, but we suggest you to take it off.

Actually, these counters are not accurate and can be trigger manually, no one will believe these counters. Why don't put a testimonial with a real customer name instead of this counter?

#5 Under construction

Have you see those "Road Construction" image? Or those "Under construction, please come back later"? Dont waste your visitor time. If your webpage has not finish, take it away. I can't remember have I try "come back later".

If you really need to put this "Under Construction", we can give you some suggestion. You can package it to become a re-visit event, for example:
- On which day the web page open, the first 100 visitors complete the registration can get a free gift or discount.
- Raise the visitor curiosity, tell them what surprise they may get once the webpage open.
- Make it like a fiction. Everyday you put some additional information on it, make the visitor re-visit. This can greatly encourage the visitor to visit again.

Remember, no one like those boring "Under Construction". Turn it into a marketing event.

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The views expressed in this article are solely those of the author(s) and do not necessarily reflect the views of e-CommerceGuru.co.uk.

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